Why is Well-Written Marketing Material so Important? Your marketing material is possibly your only chance to speak to people, to give them a reason to buy your products or services. A great logo, good graphic design, and professional photography are all important elements in creating great material. The often overlooked element, however, is good writing. Even with the … Read More
Why is Photography so Important?
Why is Photography so Important? Professional photography is an essential element in creating a polished image for your company, as well as in any marketing effort. Whether you are creating catalogues or brochures for print, an E-commerce website to sell products, or a simple Brochureware website showcasing your business, great photography is going to make a difference. If … Read More
What is an E-commerce Website and What Does it Cost?
What is an E-commerce Website and What Does it Cost? An E-commerce Website is a system that allows people to purchase products or services online. Most E-commerce websites include a shopping cart and payment system as basic functions. E-commerce websites, however, can be much more intricate—including several functions such as automated shipping, inventory control, integrated newsletters, social media, … Read More
Why do we use WordPress?
Why do we use WordPress? We build every website on the WordPress platform—the most versatile CMS (content management system) on the planet. WordPress is easy to use and flexible enough to include just about any function. This is the primary reason for why WordPress has grown so much in popularity. According to a recent survey, WordPress powers 27% of all … Read More
What is a Brochureware Website and What Does it Cost?
What is a Brochureware Website and What Does it Cost? A Brochureware Website is as it suggests, an online brochure. We define a Brochureware website as any site that stops short of E-commerce, which would include a shopping cart. Brochureware, however, can still include limitless features and be just as complex. With our experience and technical know-how, we design … Read More
How do we Approach Graphic Design?
How do we Approach Graphic Design? Our approach Graphic Design for print and digital is less an approach and more a design philosophy. We believe that a graphic designer is not simply an artist, but a deliberate visual communicator. For business purposes, artists are engineers of communication tools—not artistic interpreters of a design language using random whimsy and frivolity. Our … Read More
How do we Help you with Social Media?
How do we Help you with Social Media? Social Media Setup, Optimisation, and Training The importance of social media can no longer be overlooked or deemed unimportant. As with a web presence, social media is not only a necessary part of doing business, but is expected by your customers. Your clientèle expects to interact with you through social media, … Read More
What is a Complete Visual Branding Package and Why do we Recommend it?
What is a Complete Visual Branding Package and Why do we Recommend it? A Complete Visual Branding package is the most effective choice when creating a brand. Our branding packages include either two or all three recommended brand elements. A complete package would include a name, logo, and philosophy statement and is the ideal scenario. However, this solution … Read More
How are Names, Logo Studies, and Philosophy Statements Priced?
How are Names, Logos, and Philosophy Statements Priced? The processes for creating Names, Logos, and Philosophy Statements are all quite similar and generally require a comparable amount of work. The price for each of these processes, however, changes according to the size of the company. The cost directly correlates with the number of people who will be viewing … Read More
What is our Approach to Technology-Friendly Branding and Identity?
What is our Approach to Technology-Friendly Branding and Identity? A well crafted and uniquely identifiable brand or identity has always been important. In the internet era with such vast competition, it has never been more crucial. With increasing smartphone and tablet use, proper brand portability has become both critical and challenging. Successful branding now requires more than just thoughtfulness … Read More
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