The PRüüPH approach to Graphic Design for print and digital, ad design, identity packages
Our approach to Graphic Design for print and digital, ad design, identity packages is not just an approach, it is our design philosophy. A graphic designer is a visual communicator, not an artist. For the purposes of business’ and organisations, they are engineers of communication tools – not artistic interpretors of a design language with whimsy and frivolity.
Our objective is to create effective and efficient visual communication. When we do Graphic Design for print and digital, ad design, and identity packages, your information is presented efficiently. It will read quickly and easily and will be easily understood and remembered. A confident graphic designer does not need to clutter his/her design with extra elements or personality. This ensures that your brand and communication to your customers, is kept clean and concise; with a focus on function.
“A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.”
– Antoine de Saint-Exupery
The ideal of design is to achieve clarity and order. Using grids to achieve either asymmetrical balance or absolute and perfect symmetry, we take a modern approach to design; using lessons from the Swiss Method of design. The Swiss Method focuses on white-space, clean, and bold design. This is coupled with our own obsession with the use of white-space. In our book, strong design is less design, less is more. We also like to incorporate mathematical methods of layout into our graphic work. We draw from our knowledge and respect of the ancient use of the ‘golden ratio’ or ‘golden meme’, or what some refer to as ‘divine geometry’ or ‘sacred geometry’. This refers to the macro and micro universal mathematics of all things known to human kind. The ancients applied these mathematical principals into architecture and their understanding of life on this planet.